Canadian Beef e-learn Program | FREE for OIMP Members

This comprehensive training resource is specifically designed to meet the needs of our domestic and global beef industry partners.

Curriculum designed and developed by the Canadian Beef Centre of Excellence.

One of the biggest challenges the beef industry faces today is lack of product knowledge. Industry agrees that the beef category is complex requiring additional skill and technical knowledge to position successfully with the protein customer. The protein-based tradesperson is viewed by customers as the meat expert, but with so many different cuts, applications and varying specifications it is a daunting task to clearly, confidently and accurately transfer value-added knowledge to aid with your customers beef purchase decision.