Benefits of Participation

Platinum, Gold, and Silver winners in each product category will receive:

• Use of designated logo
• Professional product photo taken at time of judging by Geoff George.
• Press release distributed province-wide to food, lifestyle, business, trade and agricultural media announcing winners
• Local release targeted directly to media in their region
• Recognition on oimp.ca, ontariomeatproducts.ca, and in BLOCKtalk
• Social media announcements (on Facebook and Twitter)
• Opportunity to have product showcased at events such as Premier’s Agri-Food Summit, Queen’s Park Farmers Market, Alliance MPP Queen’s Park Reception, OIMP Annual Conference, Grocery Innovations

If your award winning product is eligible* for the Market Development Pilot Project (MDPP):

• Your company may be chosen to be featured in one of three videos that will be produced for social media (YouTube, website, MSN, Yahoo, etc.) and broadcast media
• Your product may be chosen for professional recipe development and photography which will be used in media outreach initiatives
• Your product will be permitted to use the Ontario Finest Meat logo/brand* free of charge for two years
• If your product is chosen by retailers participating in the MDPP it will be sold and promoted in-store with a retail launch in April 2011 that will include point-of-sale materials, in-store demos, and promotion in retail flyers and on retail websites.  The Ontario Finest Meat products will also have ongoing media outreach (e.g. TV segments, print promotion, social media) to drive customers to look for product.  This promotional support will be provided FREE of charge.  Product for in-store demos or media sampling must be provided free of charge by the processor.

*Subject to terms and conditions.

Click on registration and competition rules for all the entry details.